Nowe Centrum Południowe

The project focused on designing a website for a property developer’s new residential estate, Nowe Centrum Południowe. The platform combines a promotional website with an interactive apartment visualisation tool, allowing users to explore floors and select individual units directly from the building plan. A key UX element is the header, where a prominent orange call-to-action with the phone number is placed alongside quick access to saved apartments. The homepage introduces the development through a modern infographic that clearly communicates its key advantages and location benefits.

The final website creates a seamless connection between promotional content and functional apartment selection. The UX is designed to support intuitive navigation through the investment, enabling users to compare apartments directly on the interactive plan and quickly understand differences in size, layout, floor, and availability.

Each apartment subpage follows a product-like structure, presenting key details such as area, floor, number of rooms, and layout in clear, scannable information blocks. A dedicated floor plan visual reinforces understanding of the unit, while a “save apartment” function allows users to collect selected options and return to them later, improving engagement and reducing friction during the decision-making process.

The full apartment index includes advanced filtering, making it easy to compare units based on key parameters and narrow down choices efficiently. This comparison-driven UX reduces cognitive load and supports informed selection without overwhelming the user.

Overall, the website is built around a clear user flow that guides visitors from general information about the development, through exploration and comparison, to direct contact. The emphasis on structured presentation, interactive selection, and streamlined enquiry flow ensures users can quickly identify suitable apartments and easily move toward contacting the developer.

The project focused on designing a website for a property developer’s new residential estate, Nowe Centrum Południowe. The platform combines a promotional website with an interactive apartment visualisation tool, allowing users to explore floors and select individual units directly from the building plan. A key UX element is the header, where a prominent orange call-to-action with the phone number is placed alongside quick access to saved apartments. The homepage introduces the development through a modern infographic that clearly communicates its key advantages and location benefits.

The final website creates a seamless connection between promotional content and functional apartment selection. The UX is designed to support intuitive navigation through the investment, enabling users to compare apartments directly on the interactive plan and quickly understand differences in size, layout, floor, and availability.

Each apartment subpage follows a product-like structure, presenting key details such as area, floor, number of rooms, and layout in clear, scannable information blocks. A dedicated floor plan visual reinforces understanding of the unit, while a “save apartment” function allows users to collect selected options and return to them later, improving engagement and reducing friction during the decision-making process.

The full apartment index includes advanced filtering, making it easy to compare units based on key parameters and narrow down choices efficiently. This comparison-driven UX reduces cognitive load and supports informed selection without overwhelming the user.

Overall, the website is built around a clear user flow that guides visitors from general information about the development, through exploration and comparison, to direct contact. The emphasis on structured presentation, interactive selection, and streamlined enquiry flow ensures users can quickly identify suitable apartments and easily move toward contacting the developer.