Perła

The project focused on designing a product-oriented website for a seafood producer specialising in herrings prepared in a variety of flavours. The goal was to present the products in a clear, structured way similar to an online shop, but without direct purchasing functionality. The design direction combined strong product presentation with an atmospheric visual language inspired by the sea and traditional fishing heritage. High-quality imagery of seafood and coastal environments was paired with a distinctive background style resembling cardboard textures and monochromatic hand-drawn illustrations.

The final website delivers a strong and memorable presentation of the brand’s product range, with a clear emphasis on quality and authenticity. Each product page was carefully structured to highlight the different herring variations, making it easy for users to explore flavours, ingredients, and product details without the distraction of a checkout process. The visual identity plays a key role in shaping perception, with photographic elements of the sea and fresh products reinforcing the natural origins and freshness of the food.

The background design introduces a unique handcrafted feel through layered cardboard textures and subtle monochromatic illustrations. These drawings include maritime motifs such as lighthouses, waves, seagulls, fishing boats, steering wheels, and fish, creating a rich narrative environment that supports the brand’s heritage. Rather than overwhelming the content, the illustrations act as a supporting layer that adds depth and personality to the browsing experience.

Together, these elements create a cohesive digital space that feels both modern and rooted in tradition. The combination of structured product presentation and atmospheric storytelling helps the brand stand out in a competitive market, while also reinforcing trust and product quality.

The project focused on designing a product-oriented website for a seafood producer specialising in herrings prepared in a variety of flavours. The goal was to present the products in a clear, structured way similar to an online shop, but without direct purchasing functionality. The design direction combined strong product presentation with an atmospheric visual language inspired by the sea and traditional fishing heritage. High-quality imagery of seafood and coastal environments was paired with a distinctive background style resembling cardboard textures and monochromatic hand-drawn illustrations.

The final website delivers a strong and memorable presentation of the brand’s product range, with a clear emphasis on quality and authenticity. Each product page was carefully structured to highlight the different herring variations, making it easy for users to explore flavours, ingredients, and product details without the distraction of a checkout process. The visual identity plays a key role in shaping perception, with photographic elements of the sea and fresh products reinforcing the natural origins and freshness of the food.

The background design introduces a unique handcrafted feel through layered cardboard textures and subtle monochromatic illustrations. These drawings include maritime motifs such as lighthouses, waves, seagulls, fishing boats, steering wheels, and fish, creating a rich narrative environment that supports the brand’s heritage. Rather than overwhelming the content, the illustrations act as a supporting layer that adds depth and personality to the browsing experience.

Together, these elements create a cohesive digital space that feels both modern and rooted in tradition. The combination of structured product presentation and atmospheric storytelling helps the brand stand out in a competitive market, while also reinforcing trust and product quality.